About

Why Alignment?

Alignment in an organization is like water flowing toward a waterfall — each drop distinct, carrying its own story, yet drawn by something larger: the quiet, compelling gravity of shared purpose. When leaders and colleagues across teams truly align around that purpose, they don’t need further pressure or control — they move in concert, together. This isn’t about forcing agreement, which often lasts only until those around us begin to push against it or work around it. Instead, alignment is about creating the conditions — leading in alignment — where trust, clarity, and shared intent turn individual actions into one powerful, unified flow.

And when that happens, momentum doesn’t feel manufactured. It feels inevitable.

Who We Are

We’re a professional development and executive education organization with one focus: helping leaders and teams align for meaningful impact.

Our approach is grounded in more than a decade of hands-on leadership experience and thousands of hours of applied research from leading institutions around the world. Leaders in Alignment doesn’t just teach alignment — we help leaders and colleagues across teams create the conditions where it becomes second nature: Where people act with clarity, communicate with trust, collaborate with intention, and work in concert towards a shared purpose and strategy.

What We Do

We work with leadership teams, boards, and cross-functional groups to:

  • Grow the conditions supportive of working in concert towards strategic initiatives

  • Surface and address misalignment before it slows progress

  • Build shared language and stakeholder engagement strategies

  • Lead high-stakes conversations with clarity and confidence — connected with purpose and people

  • Translate intention into coordinated, decisive action

  • Strengthen feedback loops that provide line of sight and refine actions going forward

Whether you’re navigating growth, change, or complexity, we help your people create the conditions to continuously align around shared purpose — so momentum becomes inevitable.

Meet the Founder &
Chief Alignment Officer

Driven by the belief that connection is key to surmounting seemingly intractable hurdles, Rachel Richter helps leaders and teams align for meaningful impact.

Earlier in her career, Rachel worked in innovation roles at publicly traded companies and federal agencies, operating at the intersection of mathematics and psychology. She helped teams save billions of dollars by finding methods of connection where years of bureaucracy, fear, and attachment to the status quo hindered progress.

Her methods cultivated greater alignment within individuals, between people, and inside organizations and led to her founding Leaders In Alignment. For more than six years, she has utilized a codified approach of her methods to consult with and teach executive teams and boards of national nonprofits with international reach, national and multinational private equity-backed organizations, as well as a state chamber of commerce.

This work has led to influencing major outcomes utilizing the power of connection and creating sustained change within her clients’ organizations and lives.

  • "Leaders In Alignment has taught us how to work better by using alignment every day. Rachel is an expert at unblocking organizations with many moving parts & competing priorities as well as increasing engagement.

    Dr. Ami Mac, Director of Translational Medicine, Stanford University

  • "I have participated in many 'strategic planning processes' over the course of my career and have observed many excellent workshops. However, this particular session may have been the best of them all."

    Mark Semanie, Market President, WesBanco

  • "The Leaders In Alignment approach realigned a highly visible $2.5B private-public partnership between Fortune 500 C-Levels and a major public organization. This secured consensus from a highly polarized group, allowing the partnership to move forward."

    Partnership Lead Negotiator, Senior Executive Service, Federal Agency

  • “Lack of alignment is one of the top reasons initiatives fail. This approach is revolutionizing the way organizations are addressing this challenge.”

    Beth Polish, Corporate Innovation Leader, Hearst

  • "No matter the company, every system can benefit from this toolkit. Worth the investment."

    John MacQuarrie, President, HVAC Division, NSI Industries

Clarity. Trust. Momentum.
It starts with alignment.
Let’s talk about how.

Clarity. Trust. Momentum. It starts with alignment.
Let’s talk about how.